His work as a professional musician includes performing the cello since 1997, in the George Enescu Philharmonic Orchestra. Klasikvm Ensemble and Bucharest Symphony Orchestra are two ensembles founded with his colleagues, back in 2006. Musiquarium, a jazz & bossa based project he is proud of, started to breathe from his idea as arranger and producer.
Working as independent consultant on strategic branding and design, he provides expertise in various projects and campaigns, helping people creating, naming, evolving and mantaining brands. In short, the brand assets, values and attributes, tangible or intangible.
Still working on showcasing all the concepts, but the creative portfolio is now available.
Alexandru is the husband to one wonderful wife, daddy to a baby boy named Andrei and best friend to one amazing dog. He currently lives in Bucharest, Romania, but travels frequently to Targu Mures to meet God in His home, the christian-orthodox Holy Church in Mosuni.